![]() ![]() In addition, hours viewed is comparable to the way that third parties (such as Nielsen Analytics, the standard-bearer for TV ratings for decades) measures popularity and encompass rewatches. ![]() Hours-per-title can be consistently standardized across mediums and platforms. “We believe that whether you miss the end of one episode in a 10-hour series (a crying baby or Netflix and chill), or you don’t want to wait for the Easter egg in the credits sequence, or you re-watch one scene multiple times rather than the whole film, all that viewing should be reflected in the popularity of the title,” Rosso wrote. Rosso added that although it is difficult to capture the nuances of different types of entertainment with one metric, hours viewed per title (during its first 28 days on Netflix) makes the most sense for Netflix (rather than reporting the number of members that finish a show or film, for example). In the blog post Rosso penned - cheekily entitled “To All the Metrics I’ve Loved Before: The Story of Our New Weekly ‘Top 10 on Netflix'” - he notes that the streamer has received critical feedback in the past few years regarding the way Netflix has typically shared the rhyme and reason behind its most popular titles (with few tangible data points). Here are the four lists for the week of Nov. “Having looked at the different options, we believe engagement, as measured by hours viewed, is a strong indicator of a title’s popularity, as well as overall member satisfaction, which is important for retention in subscription services.” Traditional measures like box office or share of audience (which was designed to help advertisers understand success on linear TV) aren’t relevant to most streamers, including Netflix,” Pablo Perez de Rosso, vice president of content strategy, planning and analysis at Netflix. “Figuring out how best to measure success in streaming is hard, and there’s no one perfect metric. Netflix will also publish two Top 10 lists for films and TV for each of these countries, as well as occasional specialty lists, such as for top documentary features or reality shows. ![]() The service previously highlighted its top 10 programs for subscribers in more than 90 countries but without hard numbers to provide necessary context. Netflix previously reported the number of households who watched at least two minutes of a program. See report here.These charts follow the streaming giant’s recent promise to be more transparent about viewership data. We engaged EY – an independent accounting firm – to review the weekly lists from Jto January 4, 2022. Weekly reporting is rounded to 10,000 to account for any fluctuations in internet connectivity around the world. For titles that are Netflix branded in some countries but not others, we still include all of the hours viewed.Īll of the weekly lists and weeks in the Top 10 on the site start from June 28, 2021. This means that for Money Heist: Part 5, the total number of hours represents 28 days from the premiere of episodes 1-5 plus 28 days from the premiere of episodes 6-10. Since some titles have multiple premiere dates, whether weekly or in parts, we count the 28 days from each episode premiere date in each country. Country lists are also ranked based on hours viewed, but don’t show country-level viewing directly.įinally, we provide a list of the Top 10 most popular Netflix films and TV overall (branded Netflix in any country) in each of the four categories based on the hours that each title was viewed during its first 28 days. To give you a sense of what people are watching around the world, we also publish Top 10 lists for nearly 100 countries and territories (the same locations where there are Top 10 rows on Netflix). Because titles sometimes move in and out of the Top 10, we also show the total number of weeks that a season of a series or film has spent on the list. We consider each season of a series and each film on their own, so you might see both Stranger Things seasons 2 and 3 in the Top 10. These lists rank titles based on weekly hours viewed: the total number of hours that our members around the world watched each title from Monday to Sunday of the previous week. Every Tuesday, we publish four global Top 10 lists for films and TV: Film (English), TV (English), Film (Non-English), and TV (Non-English).
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